Last updated 06/09/2026
Kepie is made by Custard Square Limited, 2D/23 Dundonald Street, Eden Terrace, Auckland 1021, New Zealand. Kepie™ is a trademark of Custard Square Limited, currently under examination by IPONZ. If anything on this page is unclear, email privacy@kepie.co.nz.
We collect the minimum we need to make Kepie work and to make it better. We don't sell your personal data. We don't share your identity with supermarkets or brands. We don't build advertising profiles. Patterns across many households, with nothing that identifies you, may be used to keep Kepie sustainable, and this policy tells you that plainly, up front.
If you use Kepie without an account(you can): your preferences and plans stay on your device. We receive anonymous usage events, things like "a plan was created" or "a shopping list was generated", tied to a random identifier, not to you.
If you create an account: your email address, your saved preferences (household size, budget, store, dietary choices), your meal plans and shopping lists, and usage events like the above, including what was on your list and what you marked as bought (product, brand, price). This is what makes your pantry, your history, and your savings tracking work.
A photo of your list is sent to our AI to read the items and is not kept.
What we don't collect:your name isn't required, we don't ask for your address, we don't use advertising or cross-site tracking cookies, and we don't track you around the internet.
To run the product: your plans, lists, pantry and history. To make Kepie more accurate: aggregated usage tells us which prices, recipes and features work and which don't. To fix things: when something breaks or a price is wrong, usage data is how we find it.
We don't sell your personal data. We don't share your identity, your account, or your individual shopping history with supermarkets, brands, or anyone else. We don't build advertising profiles or show targeted third-party advertising. No brand or retailer pays to change what Kepie recommends to you.
If you're signed in, you can generate a link to send your week (your dinners, which night you're cooking them, and any notes you've written) to someone like a partner or a family member. Anyone with that link can see that page; it isn't listed in search engines and isn't linked from anywhere else on the site. You can turn the link off at any time in the app, which stops it working immediately. Turning off a notes toggle before sending leaves the day and dish visible but drops anything you personally wrote. We don't offer this to people without an account, because a link that can be turned off needs to belong to somebody.
Kepie is free and we intend to keep it that way. To sustain it, we may use, share, or commercialise aggregated, anonymised data: patterns across many households, such as "when chicken breast passes $16/kg, many households switch to thighs". Any such data is stripped of identity, combined across a minimum of 100 households before any figure is reported, and can't be traced back to you. Your individual data (who you are, what you planned, what you bought) stays private, as described above. If you'd rather your data were excluded even from anonymous aggregates, email us and we'll exclude it.
Data is stored with our hosting providers, Supabase and Vercel, in the Asia Pacific region. Account data is kept while your account is active. When you delete your account, the records that identify you are deleted from our live systems straight away, and your usage events are anonymised at the same time: the link to you is removed and can't be put back. We keep anonymised usage records for product analytics and for the aggregate patterns described above.
Under the NZ Privacy Act 2020 you can ask what we hold about you, ask us to correct it, or ask us to delete it. Email privacy@kepie.co.nzand we'll do it, usually within days, at most within 20 working days.
If you have an account, the fastest way to see your own data is the "Request my data" button under Settings in the app. We'll ask you to confirm it's you with a fresh code, then confirm what we hold and give you access to it: we email a secure link to download a copy of everything tied to your account. The link only works once and stops working after 24 hours, so a new request gets you a fresh one. This follows the same timeframe as any other request under this page, usually within days, at most within 20 working days, and there's generally no charge. If anything in your download looks wrong, email us and we'll correct it.
If we change this policy in a way that matters, we'll say so in the app before the change takes effect, not bury it. The date at the top always tells you when it last changed.